Blog Posts

  • 04.04.2025
    Why Walking Deserves a Spot in Every Trainer’s Toolkit
    You may have noticed that one of the recurring themes in our newsletters for the past year regardless of topic is the concept of making health, wellness, and fitness less complicated. The idea of going back to basics and lowering the barrier to entry.Todays topic is no different. Lets get into som...
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  • 03.10.2025
    Fitness Tech Integration: Wearables and Data-Driven Coaching
    Apple Watch. Oura. WHOOP. Garmin. Fitbit. Polar. The concept isnt new weve been using wearable technology for a couple of decades now. But only a few gyms and health clubs have fully tapped into all the ways we can integrate wearables in our health clubs and studios.Smartwatches, fitness trackers, ...
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  • 02.07.2025
    The Reformer Revolution: The History, Innovation, and Future of Pilates in Fitness
    It's the luxury-tier boutique fitness trend thats on the rise. The number one most popular workout in 2024. Popular among soccer moms, dancers, and lithe celebrities but did you know it was developed by a sickly German immigrant in a WWI internment camp? Pilates studios accounted for 27% of boutiqu...
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  • 01.08.2025
    The Timeless Trend: Using Fitness Fundamentals for Healthy Aging
    What if the secret to longevity wasnt about cutting-edge biohacking, futuristic tech, or AI tracking but rather getting back to basics? Weve talked at length about the concept of longevity healthy aging which has proven to be the biggest trend in wellness over the past few years and is showing zer...
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  • 12.10.2024
    Setting Goals That Stick: How Fitness Professionals Can Inspire Success This New Year
    Nearly 91% of New Years resolutions fail a statistic youre likely to recognize, if not from the data itself, then with your own eyes as a fitness professional. Year after year, billions of people around the world practice the millennia-old tradition of setting a goal for themselves: a resolution fo...
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  • 11.18.2024
    How to Help Clients Mitigate Stress During the Holidays
    When it comes to holiday marketing in the fitness industry, messaging usually centers around burning off calories, eradicating guilt, or undoing the indulgences implying, not so subtly, that holiday activities are not good for you. In turn, this seasons indulgences which are supposed to be celebra...
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  • 10.14.2024
    Beyond the Gym Walls: Expanding Your Fitness Offerings Outdoors
    Summer might be over, but dont head inside quite yet. Our focus this month is outdoor fitness.One of the many ways COVID has impacted our lives and the fitness industry at large is the augmented affinity for working out outside. The acute awareness of how much time we spend indoors has left many o...
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  • 09.16.2024
    The Knockout Comeback: Why Boxing is Booming in Modern Fitness
    Traditionally seen as an "old-school workout, now people are flocking to boxing in droves on a global scale. According to a 2021 Harris Poll, boxing is currently the 4th most popular sport in the United States. Luxury clubs like Equinox and Life Time offer coveted boxing and kickboxing group fitnes...
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  • 08.13.2024
    A Celebration of Women’s Aging and Strength
    There are traditional hallmarks of femininity when it comes to Western culture, historically speaking. Women have been expected to be dainty, graceful, delicate, and perhaps most of all, youthful. A womans value has almost always been rooted in her youth. Consider the anti-aging market geared at wom...
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  • 07.16.2024
    Inviting Delightful Distractions into the Fitness Space
    Just turn on the news and it can feel like were living through perpetual crisis.This takes a massive toll on our health and well-being. This is a virtually universal experience, and theres only so much the human brain can take. As such, many have taken a rather interesting approach to imbuing levit...
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