Weve talked in previous months about the importance of engaging and catering to your senior and 60-plus communities, but theres a statistic that has recently brought something new and exciting to the spotlight: Millennials and Gen Z now make up 80% of health club members.Those considered Millennials...

Breathe & Chill: Exploring the Hottest Trends in Cold Therapy and Breathwork for Ultimate WellnessWinter usually has us seeking a cozy fireplace, an infrared sauna, or a heated chalet for some aprs-ski, out-of-the-snow recovery. But fitness and wellness enthusiasts the world over have made being col...

Aging and Longevity in the Fitness IndustryLongevity, often synonymous with healthy aging, is the concept of prolonging your lifespan in a way thats also more fulfilling. But it extends past the idea of simply living longer; it encompasses the maintenance of physical, mental, and emotional well-bein...

The Rise of Wellness Tourism & How the Fitness Industry Fits Into ItTaking a trip for your mental health (and overall well-being) is not a new concept but the collective approach to how we view vacation has certainly shifted. In years past, a week or two of vacation a year was supposed to be enough...

The Power of Community: Fostering Healthier Lives TogetherIf you look to any of the five Blue Zones around the world communities from Japan to Greece where residents live healthier, longer lives into their 90s and 100s youll find some common themes. They eat a lot of plants, they have a slower pac...

Mental Health Issues are on the Rise: How the Fitness Industry Can HelpDespite the subject becoming less taboo and the cultural conversation becoming more mainstream, mental health challenges are still on the rise. In May, the Surgeon General Advisory declared that there is an Epidemic of Loneliness...

Women Leading the Way: The Power of Female Fitness TrendsWomen are the driving force behind many fitness trends and facets that shape our business today. A recent UK study found that 78.4% of the respondents who attended group exercise classes were women. And women's-only gyms are trending on TikTok...

The Future is Now: AI in the Fitness IndustryBoth terrifying and exciting, artificial intelligence (AI) is no longer the science fiction lore of a Y2K Spielberg flick. Its here, its now and we dont quite know what to do with it yet. Just to be clear, AI has been around for a long time. Its behind yo...

Fit for Life: How Fitness Professionals can Serve the Boomer GenerationGen-X has wellness movements like Goop. Millennial-targeting boutique fitness brands like SoulCycle and Barrys Bootcamp cater to the "wellness generation" and even In Australia, its the number one trend.With 70 million boomers i...